Breaking Through The Clutter of Email Marketing

Throughout the day, I am flooded with tons of advertising emails, the majority of which I do not even care to open. What makes some marketing emails worth my time, while others find their way into my spam folder?

Lucky Brand

I am a bit of a shopaholic, so I get countless emails from stores I have purchased from over the years. However, Lucky's latest email really peaked my interest.

Lucky has done this to me before: in order to get a discount, one must open the email and discover what discount they were awarded. Playing to my competitive nature, I felt the need to open to email and discover my prize!

Eurostar

I am absolutely obsessed with traveling. After studying abroad in London, I receive countless emails from across the pond that are virtually pointless for me. However, with the knowledge that this email would not benefit me in any way, I still had to open Eurostar's email to me.

Not only did I love the cheeky subject line, but in a few words they were able to capitalize on the romanticized nature of both of these cities. I read this email as I attempted to validate a trip to Europe (which, sadly, I could not on a college budget).

Tatty Devine

Tatty Devine is a jewelry brand based in London that I was in love with while abroad; so much so that my gifts for all of my friends were personalized Tatty Devine necklaces!

Something I love about this brand is how fun they are. Although a free gift is always tempting, the fact that they wrote "Freee" is completely on brand for them. It put a smile on my face as I was scrolling through my emails, which is the best way to create a strong brand relationship.