The drones will deliver small packages to users within 30 minutes. This development, which may be completed in 4-5 years, will make ordering from Amazon more convenient than ever.
What does this mean for marketers? First of all, advertising space on Amazon will be more coveted than ever; more users will be drawn to use the site because the drone system will make shopping online just as desirable as shopping in-person. Many people will spend more than a half hour to get to a shopping location, and in that same amount of time a person can now stay at home and receive their item.
Also, sites other than Amazon will need to step up their marketing game. Many items are purchasable through Amazon, which could render smaller companies' sites unprofitable. To compete with Amazon, brands will need to draw upon other product benefits as no other web company can rival Amazon's convenience.
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