It's All About the Crop: Pictures in Web Advertising

Native advertising is one of the newest trends in digital marketing. By creating content that subtly (or sometimes, not so subtly) advertises a brand, marketers are able to advertise their product while entertaining the consumer. However, updates on social media pages are complicating this process.

Ad Age shared a study on how some brands are missing opportunities on social media because of their inability to appropriately crop pictures for a given medium.

Poorly-executed Twitter image:

Samsung missed the mark on this one because you can clearly see there is copy above the image, but it was not cropped appropriately for Twitter. This picture becomes another image lost in the shuffle of Twitter.

Well-executed Twitter image:

car2go Denver nailed this image because the user can clearly see the benefit of clicking the link. The copy is clear, concise, and enticing.

I enjoyed this article because I never considered the implications of a poor crop job in Twitter marketing. It's amazing how the tiniest edit can change the success of an online campaign.